diff --git a/CHANGES/1137.feature b/CHANGES/1137.feature
new file mode 100644
index 000000000..7c9da47eb
--- /dev/null
+++ b/CHANGES/1137.feature
@@ -0,0 +1 @@
+Add support for content label commands, requires pulpcore 3.73.2 or later.
diff --git a/pulpcore/cli/ansible/content.py b/pulpcore/cli/ansible/content.py
index 536dc3ce5..b3b5bb4d6 100644
--- a/pulpcore/cli/ansible/content.py
+++ b/pulpcore/cli/ansible/content.py
@@ -7,7 +7,7 @@
     PulpAnsibleRepositoryContext,
     PulpAnsibleRoleContext,
 )
-from pulp_glue.common.context import PulpContentContext, PulpRepositoryContext
+from pulp_glue.common.context import PluginRequirement, PulpContentContext, PulpRepositoryContext
 from pulp_glue.common.i18n import get_translation
 from pulp_glue.core.context import PulpArtifactContext
 
@@ -15,6 +15,8 @@
     GroupOption,
     PulpCLIContext,
     href_option,
+    label_command,
+    label_select_option,
     list_command,
     parse_size_callback,
     pass_content_context,
@@ -114,6 +116,7 @@ def content(ctx: click.Context, pulp_ctx: PulpCLIContext, /, content_type: str)
         help=_("Signing service used to create {entity}"),
         allowed_with_contexts=signature_context,
     ),
+    label_select_option,
 ]
 
 lookup_options = [
@@ -165,6 +168,12 @@ def content(ctx: click.Context, pulp_ctx: PulpCLIContext, /, content_type: str)
 
 content.add_command(list_command(decorators=list_options))
 content.add_command(show_command(decorators=lookup_options))
+content.add_command(
+    label_command(
+        decorators=lookup_options,
+        need_plugins=[PluginRequirement("core", specifier=">=3.73.2")],
+    )
+)
 
 
 # This is a mypy bug getting confused with positional args
diff --git a/pulpcore/cli/container/content.py b/pulpcore/cli/container/content.py
index 59bd0b54e..37b676d47 100644
--- a/pulpcore/cli/container/content.py
+++ b/pulpcore/cli/container/content.py
@@ -2,7 +2,7 @@
 import typing as t
 
 import click
-from pulp_glue.common.context import PulpEntityContext
+from pulp_glue.common.context import PluginRequirement, PulpEntityContext
 from pulp_glue.container.context import (
     PulpContainerBlobContext,
     PulpContainerManifestContext,
@@ -13,6 +13,8 @@
     GroupOption,
     PulpCLIContext,
     href_option,
+    label_command,
+    label_select_option,
     list_command,
     pass_pulp_context,
     pulp_group,
@@ -60,9 +62,10 @@ def content(ctx: click.Context, pulp_ctx: PulpCLIContext, /, content_type: str)
     pulp_option(
         "--name-in", "name__in", multiple=True, allowed_with_contexts=(PulpContainerTagContext,)
     ),
+    label_select_option,
 ]
 
-show_options = [
+lookup_options = [
     pulp_option(
         "--digest",
         expose_value=False,
@@ -95,4 +98,10 @@ def content(ctx: click.Context, pulp_ctx: PulpCLIContext, /, content_type: str)
 ]
 
 content.add_command(list_command(decorators=list_options))
-content.add_command(show_command(decorators=show_options))
+content.add_command(show_command(decorators=lookup_options))
+content.add_command(
+    label_command(
+        decorators=lookup_options,
+        need_plugins=[PluginRequirement("core", specifier=">=3.73.2")],
+    )
+)
diff --git a/pulpcore/cli/container/repository.py b/pulpcore/cli/container/repository.py
index 358ef8e52..83d2f08cf 100644
--- a/pulpcore/cli/container/repository.py
+++ b/pulpcore/cli/container/repository.py
@@ -36,7 +36,7 @@
     update_command,
     version_command,
 )
-from pulpcore.cli.container.content import show_options
+from pulpcore.cli.container.content import lookup_options as content_lookup_options
 from pulpcore.cli.core.generic import task_command
 
 translation = get_translation(__package__)
@@ -133,8 +133,8 @@ def repository() -> None:
 repository.add_command(
     repository_content_command(
         contexts=contexts,
-        add_decorators=show_options,
-        remove_decorators=show_options,
+        add_decorators=content_lookup_options,
+        remove_decorators=content_lookup_options,
         allowed_with_contexts=container_context,
         base_default_plugin="container",
         base_default_type="container",
diff --git a/pulpcore/cli/file/content.py b/pulpcore/cli/file/content.py
index 5c2f51fa4..d11e437e6 100644
--- a/pulpcore/cli/file/content.py
+++ b/pulpcore/cli/file/content.py
@@ -11,6 +11,8 @@
     chunk_size_option,
     create_command,
     href_option,
+    label_command,
+    label_select_option,
     list_command,
     pass_entity_context,
     pass_pulp_context,
@@ -109,11 +111,18 @@ def content(ctx: click.Context, pulp_ctx: PulpCLIContext, /, content_type: str)
         decorators=[
             click.option("--relative-path"),
             click.option("--sha256"),
+            label_select_option,
         ]
     )
 )
 content.add_command(show_command(decorators=lookup_options))
 content.add_command(create_command(decorators=create_options))
+content.add_command(
+    label_command(
+        decorators=lookup_options,
+        need_plugins=[PluginRequirement("core", specifier=">=3.73.2")],
+    )
+)
 
 
 @content.command()
diff --git a/pulpcore/cli/python/content.py b/pulpcore/cli/python/content.py
index a604dd1da..dda42625f 100644
--- a/pulpcore/cli/python/content.py
+++ b/pulpcore/cli/python/content.py
@@ -11,6 +11,8 @@
     chunk_size_option,
     create_command,
     href_option,
+    label_command,
+    label_select_option,
     list_command,
     pass_entity_context,
     pass_pulp_context,
@@ -81,15 +83,23 @@ def content(ctx: click.Context, pulp_ctx: PulpCLIContext, /, content_type: str)
         needs_plugins=[PluginRequirement("core", specifier=">=3.56.1")],
     ),
 ]
+lookup_options = [href_option]
 content.add_command(
     list_command(
         decorators=[
             click.option("--filename", type=str),
+            label_select_option,
         ]
     )
 )
-content.add_command(show_command(decorators=[href_option]))
+content.add_command(show_command(decorators=lookup_options))
 content.add_command(create_command(decorators=create_options))
+content.add_command(
+    label_command(
+        decorators=lookup_options,
+        need_plugins=[PluginRequirement("core", specifier=">=3.73.2")],
+    )
+)
 
 
 @content.command()
diff --git a/pulpcore/cli/rpm/content.py b/pulpcore/cli/rpm/content.py
index 7fb6011f4..9dbc607a9 100644
--- a/pulpcore/cli/rpm/content.py
+++ b/pulpcore/cli/rpm/content.py
@@ -29,6 +29,8 @@
     exclude_field_option,
     field_option,
     href_option,
+    label_command,
+    label_select_option,
     list_command,
     pass_entity_context,
     pass_pulp_context,
@@ -240,6 +242,7 @@ def content() -> None:
         "--version-in", "version__in", multiple=True, allowed_with_contexts=(PulpRpmPackageContext,)
     ),
     pulp_option("--version-ne", "version__ne", allowed_with_contexts=(PulpRpmPackageContext,)),
+    label_select_option,
 ]
 lookup_options = [
     href_option,
@@ -263,6 +266,12 @@ def content() -> None:
 
 content.add_command(list_command(decorators=list_options))
 content.add_command(show_command(decorators=lookup_options))
+content.add_command(
+    label_command(
+        decorators=lookup_options,
+        need_plugins=[PluginRequirement("core", specifier=">=3.73.2")],
+    )
+)
 # create assumes "there exists an Artifact..."
 # create is defined for package, modulemd and modulemd_defaults.  The implications for modulemd
 # and modulemd_defaults are generally not what the user expects. Therefore, leaving those two
diff --git a/tests/scripts/pulp_file/test_label.sh b/tests/scripts/pulp_file/test_label.sh
index 22256de43..965006f48 100755
--- a/tests/scripts/pulp_file/test_label.sh
+++ b/tests/scripts/pulp_file/test_label.sh
@@ -45,3 +45,20 @@ expect_succ pulp file repository list --label-select "ainur=ulmo,istar=olorin"
 test "$(echo "$OUTPUT" | jq length)" -eq 1
 expect_succ pulp file repository list --label-select 'ainur=ulmo,!istar'
 test "$(echo "$OUTPUT" | jq length)" -eq 0
+
+# Test content label
+if pulp debug has-plugin --name "core" --specifier ">=3.73.2"
+then
+  echo "hi" > hi.txt
+  expect_succ pulp file content upload --file hi.txt --relative-path hi.txt --repository "$name"
+  expect_succ pulp file content list --sha256 "$(sha256sum hi.txt | cut -d' ' -f1)"
+  test "$(echo "$OUTPUT" | jq -r length)" -eq 1
+  content_href="$(echo "$OUTPUT" | jq -r .[0].pulp_href)"
+  expect_succ pulp file content label set --href "$content_href" --key "test" --value "value"
+  expect_succ pulp file content label show --href "$content_href" --key "test"
+  test "$OUTPUT" = "value"
+  expect_succ pulp file content list --label-select "test"
+  test "$(echo "$OUTPUT" | jq length)" -eq 1
+  expect_succ pulp file content label unset --href "$content_href" --key "test"
+  expect_fail pulp file content label show --href "$content_href" --key "test"
+fi
\ No newline at end of file