diff --git a/internal/container/start.go b/internal/container/start.go
index 31dae3b5..8604fbe8 100644
--- a/internal/container/start.go
+++ b/internal/container/start.go
@@ -8,6 +8,7 @@ import (
 	"os"
 	stdruntime "runtime"
 	"slices"
+	"strings"
 	"time"
 
 	"github.com/containerd/errdefs"
@@ -121,10 +122,10 @@ func Start(ctx context.Context, rt runtime.Runtime, sink output.Sink, opts Start
 	setups := map[config.EmulatorType]postStartSetupFunc{
 		config.EmulatorAWS: awsconfig.Setup,
 	}
-	return runPostStartSetups(ctx, sink, opts.Containers, interactive, opts.LocalStackHost, setups)
+	return runPostStartSetups(ctx, sink, opts.Containers, interactive, opts.LocalStackHost, opts.WebAppURL, setups)
 }
 
-func runPostStartSetups(ctx context.Context, sink output.Sink, containers []config.ContainerConfig, interactive bool, localStackHost string, setups map[config.EmulatorType]postStartSetupFunc) error {
+func runPostStartSetups(ctx context.Context, sink output.Sink, containers []config.ContainerConfig, interactive bool, localStackHost, webAppURL string, setups map[config.EmulatorType]postStartSetupFunc) error {
 	// build ordered list of unique types, keeping the first container config for each
 	firstByType := map[config.EmulatorType]config.ContainerConfig{}
 	var uniqueEmulatorTypes []config.EmulatorType
@@ -143,11 +144,20 @@ func runPostStartSetups(ctx context.Context, sink output.Sink, containers []conf
 			if err := setup(ctx, sink, interactive, resolvedHost); err != nil {
 				return err
 			}
+			emitPostStartPointers(sink, resolvedHost, webAppURL)
 		}
 	}
 	return nil
 }
 
+func emitPostStartPointers(sink output.Sink, resolvedHost, webAppURL string) {
+	output.EmitSecondary(sink, fmt.Sprintf("• Endpoint: %s", resolvedHost))
+	if webAppURL != "" {
+		output.EmitSecondary(sink, fmt.Sprintf("• Web app: %s", strings.TrimRight(webAppURL, "/")))
+	}
+	output.EmitSecondary(sink, "> Tip: View emulator logs: lstk logs --follow")
+}
+
 func pullImages(ctx context.Context, rt runtime.Runtime, sink output.Sink, containers []runtime.ContainerConfig) error {
 	for _, c := range containers {
 		// Remove any existing stopped container with the same name
diff --git a/internal/container/start_test.go b/internal/container/start_test.go
index 9a37f920..42dc4450 100644
--- a/internal/container/start_test.go
+++ b/internal/container/start_test.go
@@ -1,6 +1,7 @@
 package container
 
 import (
+	"bytes"
 	"context"
 	"errors"
 	"io"
@@ -28,3 +29,30 @@ func TestStart_ReturnsEarlyIfRuntimeUnhealthy(t *testing.T) {
 	assert.Contains(t, err.Error(), "runtime not healthy")
 	assert.True(t, output.IsSilent(err), "error should be silent since it was already emitted")
 }
+
+func TestEmitPostStartPointers_WithWebApp(t *testing.T) {
+	var out bytes.Buffer
+	sink := output.NewPlainSink(&out)
+
+	emitPostStartPointers(sink, "localhost.localstack.cloud:4566", "https://app.localstack.cloud/")
+
+	assert.Equal(t, ""+
+		"• Endpoint: localhost.localstack.cloud:4566\n"+
+		"• Web app: https://app.localstack.cloud\n"+
+		"> Tip: View emulator logs: lstk logs --follow\n",
+		out.String(),
+	)
+}
+
+func TestEmitPostStartPointers_WithoutWebApp(t *testing.T) {
+	var out bytes.Buffer
+	sink := output.NewPlainSink(&out)
+
+	emitPostStartPointers(sink, "127.0.0.1:4566", "")
+
+	assert.Equal(t, ""+
+		"• Endpoint: 127.0.0.1:4566\n"+
+		"> Tip: View emulator logs: lstk logs --follow\n",
+		out.String(),
+	)
+}
diff --git a/internal/output/events.go b/internal/output/events.go
index 563763ea..f73b858e 100644
--- a/internal/output/events.go
+++ b/internal/output/events.go
@@ -20,10 +20,11 @@ import "time"
 type MessageSeverity int
 
 const (
-	SeverityInfo MessageSeverity = iota
-	SeveritySuccess
-	SeverityNote
-	SeverityWarning
+	SeverityInfo      MessageSeverity = iota
+	SeveritySuccess                          // positive outcome
+	SeverityNote                             // informational
+	SeverityWarning                          // cautionary
+	SeveritySecondary                        // subdued/decorative text
 )
 
 type MessageEvent struct {
@@ -158,6 +159,10 @@ func EmitWarning(sink Sink, text string) {
 	Emit(sink, MessageEvent{Severity: SeverityWarning, Text: text})
 }
 
+func EmitSecondary(sink Sink, text string) {
+	Emit(sink, MessageEvent{Severity: SeveritySecondary, Text: text})
+}
+
 func EmitStatus(sink Sink, phase, container, detail string) {
 	Emit(sink, ContainerStatusEvent{Phase: phase, Container: container, Detail: detail})
 }
diff --git a/internal/output/plain_format.go b/internal/output/plain_format.go
index 763fa64f..daecb731 100644
--- a/internal/output/plain_format.go
+++ b/internal/output/plain_format.go
@@ -121,6 +121,8 @@ func formatMessageEvent(e MessageEvent) string {
 		return "> Note: " + e.Text
 	case SeverityWarning:
 		return "> Warning: " + e.Text
+	case SeveritySecondary:
+		return e.Text
 	default:
 		return e.Text
 	}
diff --git a/internal/ui/components/message.go b/internal/ui/components/message.go
index 48d01faf..1b60b6a8 100644
--- a/internal/ui/components/message.go
+++ b/internal/ui/components/message.go
@@ -15,7 +15,11 @@ func RenderMessage(e output.MessageEvent) string {
 func RenderWrappedMessage(e output.MessageEvent, width int) string {
 	prefixText, prefix := messagePrefix(e)
 	if prefixText == "" {
-		return styles.Message.Render(strings.Join(wrap.SoftWrap(e.Text, width), "\n"))
+		style := styles.Message
+		if e.Severity == output.SeveritySecondary {
+			style = styles.SecondaryMessage
+		}
+		return style.Render(strings.Join(wrap.SoftWrap(e.Text, width), "\n"))
 	}
 
 	if width <= len([]rune(prefixText))+1 {
diff --git a/internal/ui/components/message_test.go b/internal/ui/components/message_test.go
new file mode 100644
index 00000000..e8a86456
--- /dev/null
+++ b/internal/ui/components/message_test.go
@@ -0,0 +1,31 @@
+package components
+
+import (
+	"testing"
+
+	"github.com/localstack/lstk/internal/output"
+	"github.com/localstack/lstk/internal/ui/styles"
+	"github.com/stretchr/testify/assert"
+)
+
+func TestRenderMessage_SecondaryUsesSubduedStyle(t *testing.T) {
+	tests := []string{
+		"• Endpoint: localhost.localstack.cloud:4566",
+		"• Web app: https://app.localstack.cloud",
+		"> Tip: View emulator logs: lstk logs --follow",
+	}
+
+	for _, text := range tests {
+		assert.Equal(t, styles.SecondaryMessage.Render(text), RenderMessage(output.MessageEvent{
+			Severity: output.SeveritySecondary,
+			Text:     text,
+		}))
+	}
+}
+
+func TestRenderMessage_LeavesRegularInfoLinesUnchanged(t *testing.T) {
+	assert.Equal(t, styles.Message.Render("hello"), RenderMessage(output.MessageEvent{
+		Severity: output.SeverityInfo,
+		Text:     "hello",
+	}))
+}